These days, WhatsApp Business API has become an essential component of our daily life for communication. It makes perfect sense to include meta whatsapp api in your communication plan, given its daily user base of over 2.7 billion. It is improbable that entrepreneurs would pass up this well-liked messenger as an extra channel for connecting with their clientele.
WhatsApp Business Account: Which Service Is Best for Your Company?
In 2018, WhatsApp developed two popular services for businesses:
- WhatsApp Business
- WhatsApp Business API
WhatsApp Business is a free mobile application that allows businesses to maintain contact with customers. It differs from other messaging apps by including a company’s corporate profile. In the profile, you can add the brand name, include a link to the website, and select the operating mode. The application also lets you create rapid responses, manage group conversations, attach a catalog of goods or services, and track sent and read message data.
The service can be connected to a single mobile number of the company or the number of the business owner. However, the account can only be accessed from one device. Parallel work in the account by several employees at once is not provided. The phone with the number to which the business account is registered must always be connected to the Internet. Thus, one of the employees or the business owner must be online 24/7 from this account.
If you are a small business owner with a small customer base that you can easily handle in person, WhatsApp Business is the best solution.
For large companies with a client base of thousands, it is recommended to connect to whatsapp business api.
What is the official WhatsApp?
WhatsApp Business API, WABA for short, is a paid, official software solution for businesses. With the help of this communication between the company and clients is built. To access the application interface, an API key is issued, which allows one program to interact based on another.
This technology reduces the distance between clients and companies. It is perfect if you are interested in building long-term relationships with a large audience.
Benefits of connecting WhatsApp Business API
WABA has several advantages:
- This is a licensed software solution. All your communication with clients takes place within the legal framework. You can calmly send messages to your database, correspond with clients, and not worry about your corporate number being blocked;
- All messages will reach the addressee because the service works stably and without interruptions;
- All your employees can simultaneously connect to a single phone number registered with whatsapp api for business from any device and conduct dialogues with clients;
- The account is also available on PC;
- There is a possibility of integration with a large number of CRM systems. All chats in the messenger are synchronized with your CRM system;
- The app has extensive functionality that is not available in the free version. Namely, you can customize various buttons, chatbots, personalized advertising and service mailings, and much more.
- Only when you connect to WABA you can verify your business account. Your account will be marked with a green checkmark in the messenger, which gives status and scale to your project.
- Another important advantage is the unlimited number of outgoing mailings. That is, you can immediately notify most of your clients via messenger about an upcoming event. The free version has restrictions on the number of mailings sent per day.
In summary
Businesses wishing to improve their communication strategy might find a strong and dependable answer in the whatsapp chatbot api. Its broad functionality, robust legal framework, and capacity to manage enormous customer bases make it a vital tool for businesses looking to establish enduring partnerships with their clientele.
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